Clients choose the spa that they want based initially on the
image it projects. But the image of the spa or its reputation
is not the only thing a client considers. They also think about
the pricing. They prefer a spa with competitive pricing.
A spa which puts up signs and certificates along the four walls
of the salon helps to make the client feel secure in the
therapists' credibility and know how but the therapist must
also give serious consideration to her pricing to ensure that
her rates are affordable to a larger number of clientele in
Singapore. She should also be knowledgeable in the nature of
the treatments as it is part of justifying the prices to the
clients.
Many clients mention the pricing when they enter spa review
forums or when they put in spa reviews on the websites. Some
write in their spa reviews that they choose certain spas even
if the prices are more expensive simply because of the service
quality and because the efficacy of the products merited the
costs.
Spa reviews also reveal that clients have certain degree of
expectations when it comes to the skills of the spa therapist.
Spa reviews show that a client wants a spa who have therapists
that clearly cater to their needs, ensure that they are
comfortable and have tailor made services to suit their
individual requirements. A therapist should be able to identify
what the client's specific needs are. One spa review showed
that a client refused to go back to a spa because the therapist
prescribed and used the wrong products for her oily skin. The
result was terribly bland skin with lots of breakouts.
Spa reviews also reveal that clients want a specialized
interaction with their therapist. The therapist must willingly
inform her client about the evolution of professional
techniques and she should be well acquainted with her products.
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